How the Philippines’ Ube Became a Billion-Dollar Trend
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YouTubeThe Flip
How the Philippines’ Ube Became a Billion-Dollar Trend
Ube has officially conquered the world. What started as a local staple in the Philippines is now a billion-dollar global icon. You’ve seen it in your lattes, your donuts, and your feed. With Ube going mainstream, the farmers at the origin are struggling with production as demand skyrockets. Other countries are already scaling their own purple ...
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