#VantageOnFirstpost: How Gen Z Is Reshaping the Future of Shopping and Retail Gen Z shoppers, born between 1997 and 2012, are reshaping global retail trends. Reports say their future spending power could reach 12 trillion dollars by 2030. They discover products on social media platforms such as Instagram, TikTok and YouTube, and many use in-app “buy” features. Yet many still prefer visiting stores and malls for in-person checks, driving changes in retail spaces. Gen Z is choosing cheaper alterna