Edward Bernays | Engineering Desire | Episode 7 | Ivory Soap and the Making of Tradition
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YouTubeDIALECTIC by Nord Veritas
Edward Bernays | Engineering Desire | Episode 7 | Ivory Soap and the Making of Tradition
Most companies try to sell products. Edward Bernays wanted something much more valuable: Participation. In one of the most overlooked marketing campaigns of the twentieth century, Bernays helped transform a simple bar of soap into a national creative movement. Children carved sculptures. Schools participated. Parents became involved ...
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