How to balance a long business name in your logo design 💡 We showed you an example of how to manage long business names in a logo design. But why not simply use horizontal text? Why complicate it with dented text?Both directions are great, but this one feels a bit out of the ordinary, which creates more depth and character in the wordmark.How did we create this dented text?We simply created an ellipse, then used the Type on Path Tool. We increased the kerning, adjusted the font weight, and crea