Biting into the origin story of Flamin' Hot Cheetos
7:17
CBS NewsDustin Stephens,Remington Korper
Biting into the origin story of Flamin' Hot Cheetos
For years, Richard Montañez sold an American success story that, as a janitor at a Frito-Lay factory, he cold-called the company CEO to pitch the snack food hit Flamin' Hot Cheetos. There's just one problem: Flamin' Hot Cheetos were already on store shelves.
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Cinewave Community on Instagram: "Flamin’ Hot (2023) tells the true story of Richard Montañez, a Frito-Lay janitor who claimed to have invented the Flamin’ Hot Cheetos flavor. It’s not just about spicy snacks — it’s a story of ambition, hustle, and the power of believing that your ideas matter, no matter where you start. What makes it worth watching is how it turns an everyday workplace into the stage for an underdog success story. The film mixes humor, heart, and nostalgia while celebrating Mex
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Cinewave Community on Instagram: "Flamin’ Hot (2023) tells the true story of Richard Montañez, a Frito-Lay janitor who claimed to have invented the Flamin’ Hot Cheetos flavor. It’s not just about spicy snacks — it’s a story of ambition, hustle, and the power of believing that your ideas matter, no matter where you start. What makes it worth watching is how it turns an everyday workplace into the stage for an underdog success story. The film mixes humor, heart, and nostalgia while celebrating Mex
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Cinewave Community on Instagram: "Flamin’ Hot (2023) tells the true story of Richard Montañez, a Frito-Lay janitor who claimed to have invented the Flamin’ Hot Cheetos flavor. It’s not just about spicy snacks — it’s a story of ambition, hustle, and the power of believing that your ideas matter, no matter where you start. What makes it worth watching is how it turns an everyday workplace into the stage for an underdog success story. The film mixes humor, heart, and nostalgia while celebrating Mex
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