Inside WWE's storytelling machine
32:38
TEDPaul "Triple H" Levesque, Patrick Talty
Inside WWE's storytelling machine
From his electrifying entrances as a professional wrestler to his current work as WWE's chief content officer, Paul "Triple H" Levesque knows how to entertain a crowd. In this conversation with TEDSports co-chair Patrick Talty, Levesque pulls back the curtain on WWE's approach to storytelling, gives a peek at what's coming next and explains why ...
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