The NFL drives innovation in equipment, a crucial component in building a better game. This season, players have available the five safest helmets ever tested and more position-specific models, a direct result of the league’s effort to drive innovation through data, testing and collaboration with helmet manufacturers. nfl.com/helmetinnovation | NFL

Inspired by their son’s love of the game, Erin and Lee made it their mission to tackle helmet safety. We’re proud to support entrepreneurs who provide innovative solutions to complex problems. | Wells Fargo

Virginia Tech researchers are setting the tone for safety in college football with trailblazing tests on helmet covers. 🏈 The SAFR helmet cover is an add-on to existing helmets and aims to further absorb impact energy. Learn more ➡️ brnw.ch/21wNPJH | Virginia Tech