The rise and fall of Southwest Airlines
24:43
YouTubeMichael Girdley
The rise and fall of Southwest Airlines
For 47 straight years, Southwest Airlines was the unbeatable disruptor — the scrappy low-cost carrier that outsmarted every legacy airline in America. But behind the smiles, Boeing 737s, and “bags fly free” branding, something was breaking. Outdated systems, leadership shifts, and decades of under-investment created the perfect storm that ...
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