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I remember going to the @CVS Pharmacy HQ in Rhode Island and learning what the abbreviation meant for the first time. My mind was blown 🤯 and it’s so funny because CVS is the abbreviation of what the brand wants to portray, and clearly I didn’t completely remember the acronym 😂 Consumer Value Stores (CVS) wants their customers to know there is value coming from their stores. Of course they have their pharmacy as well, but I mostly go to find personal care and cosmetic essentials! And more ofte

We’ve seen these @YSL Beauty style components going viral for the past few weeks! And have been meaning to make this video, but we took some time off for my bday ❤️ and here we are! The decision to manufacture lipsticks using what we call the “back-fill” method rather than the traditional silicone or book mold method isn't just a design choice; it's a necessity, especially for softer, more melty formulas like YSL’s hybrid style lipsticks. This specific component ensures that the actual bulk of t

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