Jet-Puffed | The Fluffy Side of Life
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🔥 Marshmallows are weirdly into being roasted—as well as skewered, squished, melted, and otherwise joyfully mistreated—in Jet-Puffed’s amusingly sadistic first-ever creative ad campaign. The effort, developed with Gut, arrives as products in the marshmallow aisle grow more interchangeable, particularly with store brands crowding shelves and many shoppers struggling to name a single label. Jet-Puffed, a 70-year-old brand, is using the campaign to break that sameness and make the product feel les
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🔥 Marshmallows are weirdly into being roasted—as well as skewere…
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Jet-Puffed Marshmallows
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Submerge in s'mores, slide down rainbows and float along a caramel river in our new commercial for JET-PUFFED Marshmallows and VaynerMedia! 🌈 Go behind the scenes with director Will Studd: http://aard.mn/JetPuffed ✨ | Aardman
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