Heinz just launched a global campaign called “Looks Familiar.” The idea? French fry boxes across the world already resemble the iconic Heinz Keystone logo. By connecting this hidden similarity, Heinz reminded people that fries and ketchup are inseparable. Smart branding that makes you wonder: what else is hiding in plain sight? What’s the first thing this ad made you think of? 🍟🍅 @Heinz #Heinz #MarketingMentor | Marketing Mentor