Media in Canada
Popular podcast “Call Her Daddy” moves to SiriusXM. The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
Nearly 40% of Canadians frustrated with repetitive ads while streaming. Roku’s research also reveals when and how consumers are watching content online and on TV. By Patti Summerfield. 22 hours ago. Spotted! Audible’s AR billboards can be seen with the naked eye. Giant screens appear as windows, showing fantastical images mixed with ...
Media in Canada
Strategy Awards shortlist announced. The winners will be recognized at a gala ceremony in Toronto on October 1. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
Air Canada renews partnership with Canada’s Olympic and Paralympic teams. The partnership, which began in 1988, is set to cover all games until 2030. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Most-read of 2021: Media Companies » Media in Canada
Dec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
Media in Canada
Alphabet ad revenue grew in Q2. Despite positive earnings, the tech giant’s stock price took a hit based on YouTube’s lighter-than-expected ad revenue. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
How will media be redefined in 2022? » Media in Canada
Dec 21, 2021 · How will media be redefined in 2022? Leaders from CMDC's board look ahead at the opportunities for evolution in a post-pandemic world. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership ...
By The Numbers: Canada’s ad market officially recovered
Nov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV – those two channels make up 90 cents ...
2022 » Media in Canada
Dec 21, 2022 · MTM research finds that a younger population relies more heavily on digital platforms than other Canadians.
Canadians still trust established news media the most
Nov 15, 2022 · Kaiser & Partners found that more than half of Canadians (53%) see established news media as the most trustworthy source of information. Canadians aged 18 to 34 believe that traditional news media is the most reliable source of information (36%) compared to those aged 55 and older (72%). This includes expert content on social media (22%), blogs ...
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