iSpot: The New Standard for TV Ad Measurement
iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and …
EDO Ordered to Pay $18.3 Million to iSpot for Breach of ...
2 days ago · EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot …
ISpot signs Paramount for new TV outcomes measurement ...
Mar 27, 2025 · ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to …
iSpot Launches Fast Outcomes Insights Across TV and Streaming
Mar 27, 2025 · With the new solution, iSpot notes that advertisers will gain more transparency, speed, and performance tracking across TV and streaming.
Edward Norton-Backed Ad Tech Firm EDO Found Liable For ...
Jan 16, 2026 · EDO, an ad tech firm co-founded by actor and filmmaker Edward Norton, has been found liable for theft and breach of contract by a federal jury in L.A.
A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data ...
3 days ago · A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by Ed Norton.
iSpot Explained: How Brands Use It for Real-Time Ad ...
Jul 29, 2025 · iSpot is a platform that tracks ads shown on live TV and streaming services. It tells advertisers how many people saw the ad, how long they watched it, and what they did after. iSpot …