Values-Driven Marketing enables brands to define target audiences more tightly, identify each segment’s underlying motivations, then leverage the resulting insights across every media and messaging ...

WARC’s GEISTE framework examines global trends via six key lenses, identifying the major macro-level shifts that will shape the world in 2026.

Employee engagement, motivation and productivity can be indicators of whether a brand is growing or can continue to grow. Training employees on the brand’s assets, mission and values should be an ...

Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data ...

The percentage of strategists feeling they gained influence with clients dropped from 59% in 2022 to 41% in 2025, signaling a core product-market fit problem. This vulnerability is exacerbated by the ...

This report highlights key findings from WARC’s annual survey of global strategists. Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.