All the winners from The Drum Awards for Advertising 2025

The Drum Awards for Advertising 2025, sponsored by Kantar and Equativ, shone a spotlight on the brands, agencies and creative teams reshaping the future of advertising across every channel and format.

How Veridooh tackled the trust deficit in digital out-of-home advertising

"Boost PDOOH trust & growth with Veridooh's transparent, real-time campaign verification for digital out-of-home advertising." ...

How Zip Code Exam unveiled life expectancy disparities with bold OOH messages

"Discover how your ZIP code impacts life expectancy! Explore our Zip Code Exam, revealing health disparities via SDOH data for actionable community health insights." ...

How Overwolf Ads revolutionized in-game advertising with zero technical lift

"Discover Overwolf Ads: seamless in-game marketing reaching 113M gamers across top titles, reducing setup time & costs." #gamingads #ingamemarketing ...

How Bayer’s digital-first menopause campaign harnessed stigma

"Explore Bayer's innovative CanesMeno Hub for menopause support, offering symptom tracking, education, and expert guidance to empower women's health." #menopause #womenshealth #healthcaremarketing ...

How Ziploc revived expired coupons with a clever, second-life strategy

"Discover how Ziploc's innovative campaign revives expired coupons, boosting savings and loyalty with a simple, mobile-first solution—turn missed deals into fresh opportunities!" ...

Mentos wowed Gen Z gamers with the Fizzooka in Fortnite - an award-winning campaign

"Revive Mentos' relevance with the iconic Fizzooka Fortnite weapon, a bold Gen Z campaign that skyrocketed social engagement 590%. #Mentos #Fortnite #gaming" ...

How Oura put its finger on sales-boosting web design

"Discover Oura's innovative wearable tech storytelling, boosting sales 42% & mobile performance 130% with rich, engaging site design." #OuraRing #wearabletech #ecommerce ...

Hyundai electrified gaming with Asphalt Legends Unite’s electric race - here’s how

Discover Hyundai's electrifying shift to EVs with Asphalt Legends Unite's Electric Race, boosting brand affinity & desirability among gamers. #EVs #Hyundai #Gaming ...

How Genomics England’s dominoes campaign broke silence on family health

Using dominoes to foster family conversations in UK's Caribbean community, tackling genetic health taboos." #genomics #publichealth #communityengagement ...

Perez Hilton on turning viral moments into merch with Amaze’s new AI storefront

The original internet provocateur talks The Drum through Amaze Moments, an AI-powered storefront that turns trending fan chatter into shoppable drops in real time. Perez Hilton made a career out of ...

CreatorIQ CMO Brit Starr is out to banish formulaic B2B SaaS marketing

After a non-linear journey spanning agency roots, a year of global travel, scaling brands and guiding Tribe Dynamics into CreatorIQ, the CMO shares with Tim Healey how she is now shaping the creator ...