Coca-Cola stays the brand then sets the mood for the holiday season. The message lands the same way the product does: crisp, comforting and unmistakably classic. The 175-year-old newsroom turns ...

AI has become the new gatekeeper of discovery. To win in 2025, brands must appeal to both audiences: the people who buy and ...

The impact on the advertising market will be substantial, regardless of the outcome. A consolidated Sky/ITV, if such a merger ...

OOH is still often bucketed as a ‘traditional’ media channel, but the buying environment is now well bedded in as a blend of ...

Reaching Gen Z has become one of marketing’s hardest challenges and Bauer believes Discord’s early success offers a clue why.

Wedding bells are ringing for Kevin the Carrot and his bride-to-be, Katie, but Aldi’s latest Christmas ad proves their road ...

A1 Sauce is out to prove that meatloaf still has it.

BlueChew is kicking off a multi-spot TV campaign in early November that treats men’s health like something you can actually ...

By the numbers, AI-driven search referrals account for less than 1% of traffic this year. The statistic positions AI search ...

Reuters has launched its first brand campaign in its 175-year history. The film, ‘Pure News, Straight from the Source,’ was ...

Sheraton Hotels & Resorts is tucking guests into a childhood favorite this season. Partnering with Wieden+Kennedy New York ...

After recording eight consecutive years of profit and landmark revenues, The Independent is past merely discussing digital ...