Paramount is set to land an expansive package of Uefa Champions League broadcast rights from 2027-28 in the UK and Germany in a major push into the European market, SportBusiness understands.

The Irish Rugby Football Union has expressed hope that the new Nations Championship can fuel an uplift in broadcast revenue for the sport after registering a loss of €4.2m.

The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt sponsor.

Food delivery service DoorDash has turned to elite combat sports as the next in line for its growing sponsorship portfolio in deals with World Wrestling Entertainment and Ultimate ...

Major League Baseball has signed off on new three-year media rights agreements with ESPN, NBC and Netflix, ending a nine-month process that was sparked by ESPN itself terminating its contract early.

Football sponsorship executive Chris Beadle has joined LIV Golf as vice-president of global commercial, with specific responsibility for the Asia-Pacific (Apac) region. Beadle has spent the last ...

The English Rugby Football Union (RFU) has extended its long-time principal sponsorship deal with O2 until 2031, off the back of a hugely successful home Women’s Rugby World Cup.

The International Ski and Snowboard Federation (FIS) is looking for a sponsor in a new category comprising official data, cloud services and AI as part of a package including timing elements held ...

Host City, the international meeting of cities and sports, business and cultural events, has confirmed the final speaker line-up for Host City 2025, taking place on 1–3 December 2025 at the ...

Paris’ Judicial Court has ordered blocking measures against leading virtual private network (VPN) service providers in cases that recognise Canal Plus’ exclusive hold over Top 14 rugby union rights.

The Professional Women’s Hockey League (PWHL) will benefit from increased exposure in the US during its third season after signing agreements with Fox, Paramount, Scripps Sports, Gray Media and Tegna.

International Table Tennis Federation (ITTF) chief executive Steve Dainton is leaving the governing body to take on a full-time role at World Table Tennis (WTT), evidence of the commercial ...