By treating Black Friday and Cyber Monday as a launchpad for long-term engagement rather than a one-off rush, retailers can transform short-lived excitement into lasting loyalty.

Retailers are burning millions of advertising dollars every year promoting ads that can’t possibly convert. That’s because the products they’re promoting are already sold out. Recent data from ...

The way consumers discover products online is undergoing a profound transformation. Traditional methods of browsing and researching are giving way to more dynamic, artificial intelligence-powered ...

Back-to-school shopping is a long-standing, fast-paced, high-pressure tradition. But in 2025, retailers raised the stakes by harnessing the power of artificial intelligence. With consumer spending ...

Stanley 1913, maker of the reusable stainless steel water bottle that burst onto the social media scene in 2022 and became a lifestyle accessory for millions, has announced customers can send their ...

Over the past decade, retail has transformed dramatically. The rise of omnichannel experiences, personalized digital journeys, and integrations with platforms like Amazon.com pushed retailers to adopt ...

For too long, retail marketers sought out the brightest social stars, chasing millions of followers like they're golden tickets. But here’s the twist: real influence isn’t always found in the loudest ...

Retailers today are under significant pressure, with 71 percent of consumers expecting personalized interactions. To fulfill this expectation, many retailers are jumping into artificial intelligence ...

The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at the point of sale. Though global RMN ad spending is ...

Retail consumers are relentlessly dynamic in their expectations. They not only expect organizations to provide personalized and seamless shopping experiences, but also intelligent anticipation of ...

Amazon.com will pay $2.5 billion to settle Federal Trade Commission (FTC) allegations that the company duped users into paying for Prime memberships, the regulatory agency announced last week.

Although there's a clear case for better data governance in the age of AI, many leaders often meet a fair degree of internal ...