I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? Many articles have been written about it. The topic has been bandied about for ...

After watching ABC News moderate the second -- and likely last -- 2024 presidential debate I'm pretty sure the best ticket in the debate race so far is Muir/Davis. With the exception of being too slow ...

We're hearing it's more difficult for agencies to project revenue, to staff their agency, and to gain a deep understanding of a client's business … Read the whole story ...

What elements beyond simple brand exposure should be carefully considered when evaluating a sports sponsorship?

"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stallion join together in hopes of achieving hot interprofitability. Read the whole story ...

As Sulzberger warns, once the free press is undermined, it's not just journalism that suffers -- it's democracy itself.

Havas Media Network this morning named Jackie Lyons Chief Planning Officer for North America, a new position for the agency. Lyons, who is based in New York and reports to HMN North America CEO Greg ...

Ketchup is reimagined for the Dutch, resulting in "Hagelchup: The most Dutch ketchup ever made." Read the whole story ...