AI is being hyped as the magic tool to give small and medium size businesses a lift when it comes to competing with others, but a recent study of 750 SMBs suggests otherwise. Could it come down to ...

With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer.

At best, hashtags are harmless. At worst, they make your brand look out of touch with current best practices and user behavior. Don't waste strategic brainpower on them.

DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an ...

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

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However, those who use and support this kind of phrase-making likely believe the opposite -- that “augmenting” reality makes it more real, not less. That seems to be the position taken by local TV ...

Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titles she assumed in 2020.

M+C Saatchi Performance has selected Jim Hamilton as managing director, North America. Founded in 2006, the agency was early to mobile and app marketing.

FASTs are familiar channels for boomers, especially when it comes to channel-surfing of legacy TV. Younger demographic groups ...