They found that most people say they’ll pay more for sustainable versions of everyday goods. Yet the data told a more nuanced ...

With three years of professional experience under my belt, I returned to school seeking a program that fostered a strong sense of community. Fuqua's intentional approach to building connections truly ...

A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test ...

David McAdams is a Professor of Business Administration at the Fuqua School of Business, Duke University. He is also a Professor of Economics in the Economics Department at Duke. He earned a B.S. in ...

Here’s where you’ll find an up-to-date list of info sessions, coffee chats, and other ways to meet our team around the world. If you need a disability related accommodation, please contact: admissions ...