They found that most people say they’ll pay more for sustainable versions of everyday goods. Yet the data told a more nuanced ...

A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test ...

Xue’s research shows that “Environmental, Social, and Governance” (ESG) disclosures would give companies a way to share this ...

Hello Team Fuqua! My husband and I met at Fuqua and just got married this year! We moved to D.C. area after graduation and ...

Over the past two decades, two large chains have taken control of the U.S. dialysis industry – raising prices for payers, enriching physician partners, and limiting the choices of patients, according ...

People using AI may face a social stigma in the workplace. Artificial intelligence – often touted for improving performance — could also damage people’s professional reputation, Fuqua researchers ...

Small businesses selling on ecommerce marketplaces often complain about the unfairness of the platforms prioritizing their own products — like Amazon Basics — in the prominent “sponsored ad” slots in ...

An “unprecedented” federal program to support troops’ medical needs in World War II led to the emergence of the modern US biomedical system, spurring decades of expansion in medical research and drug ...

Marketing leaders are navigating an increasingly complex landscape. While their organizational influence is expanding, amid deeper digital and AI adoption, they face greater pressure to demonstrate ...

Growing up, issues like poverty, inequity and polarization were dinner table conversations for Arya Diwase, MPP/MBA ’24. She came to Fuqua wanting to make a difference for her community in India — ...

You might think that making fun of your customers is never a good idea. But some brands may have found the right recipe for engaging consumers by “roasting" them in a fun and inoffensive way.

Money shouldn’t buy love. But a few dollars spent on a small gift may go a long way in helping a friend who’s having a hard time. In research published in the Journal of Consumer Psychology, Professor ...