The UAE published its national agentic AI direction in 2025 and started funding the operationalisation through 2026. Here is what changes for businesses operating in Dubai and Abu Dhabi, and the ...

Performance Max was the black box of Google Ads for three years. The 2026 transparency updates open the panel for the first ...

Google moved AI Max for Search out of beta in early 2026 and scheduled Dynamic Search Ads to upgrade into it across the platform. The headline performance claim is a 7% lift in conversions or ...

Pixel-only Meta tracking misses more than half of actual conversions in 2026. The drift is structural, the math is brutal, ...

Server-side tracking via Meta’s Conversions API stopped being optional in 2026. The next decision is how to host the server. Three paths dominate. Stape (the managed GTM Server-Side host). Meta’s ...

Account list size caps lifted. LinkedIn Account Targeting moved from a 30,000-company ceiling in 2023 to 300,000 in 2025. Most ABM target lists never exceeded 5,000 to 15,000 priority accounts anyway, ...

LinkedIn Predictive Audiences went GA in 2025 and now power roughly 41% of Sponsored Content spend. Three months into mass ...

Advantage+ Shopping was the breakout Meta product of 2024 and the consistent CPA-killer of 2025. Q1 2026 was the first quarter most accounts stopped seeing improvement. CPAs flattened. ROAS held but ...

Most Meta advertisers running campaigns in 2026 are still picking between Advantage+ Audience and Detailed Targeting by gut feel. Meta’s data says one wins. The user’s instinct says the other. The ...

Meta quietly extended the maximum retention window for custom audiences built from the Purchase event. 180 days to 730 days. The change shipped in March 2026 (Meta Ads platform release notes, March ...