Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want to redeem their loyalty program benefits, ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. The brand manufacturer of flushable wipes knows its ...

Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative ...

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.

Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cachet by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and ...