WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, healthcare professional and technology support. Publicis will also handle creative ...

Troy Ruhanen, the chief executive of Omnicom Advertising, reflects on its recent restructure, including mistakes and ...

This year, the agency world truly delivered with holiday cards that were feel-good, for-good and often tinkered with ...

The survey, now in its sixth year, has been updated to reflect the ad industry at large today. The deadline to submit is ...

Though he changed the name a long time ago, a new collaboration with Mercedes-Benz has him returning to his festive roots ...

In 2023 McCann won Ikea’s global ad account following a competitive pitch. The business is run out of McCann Spain, which also works on the regional account. The current creative review is being ...

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US ...

Carmaker enters 'period of exclusivity' with agency group — with media-buying added during pitch process in surprise move.

Rubin Postaer and Associates (RPA) was selected by D.G. Yuengling & Son as its new creative agency partner.

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab. Rabbatts, a former chief executive of several London boroughs and a former ...

Eggleston Bracey, who has featured in the Campaign Power 100 for the past two years, joined Unilever in 2018 as executive vice-president and chief operating officer, North America, Beauty and Personal ...

But it’s in those unglamorous, behind-the-scenes moments where trust is won or lost. Will we breathe a sigh of relief when a ...