The visibility and momentum behind women’s sports are undeniable, but for marketers, this creates a new tension. As more ...

President Donald Trump and Chinese President Xi Jinping finalized a deal this morning, which will move forward in coming ...

Not an official sponsor of a team in the World Series? Not a problem. KFC Canada brings a finger lickin’ good Colonel Sanders ...

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

As the consumer health company battles claims from the Trump administration that its painkiller Tylenol is linked to autism, Kenvue will bring on Halvorson as its next marketing chief.

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose describing performance as "unacceptable".

McCann New York captures the warmth of in-person connection and the potential ‘digital burnout’ of a younger generation.

The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” ...

Tubi has announced that its Tubi for Creators program, launched in June, will feature four content creator films in 2026.

This week’s notable brand marketing and creative news. In this week’s batch of marketing brilliance, celebs get seriously ...

“When patients hear from their doctors, they are much more likely to adopt safe storage practices and be more mindful about ...