Working with affiliate networks is one of the most effective ways to increase brand awareness for your products and services, and up your conversions. Not only is affiliate marketing becoming a prime ...

Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...

Successfully onboarding a user can be a harder battle than getting them to download, as in some cases it requires the user to go through multiple steps and actively return to the app. For some apps, ...

Buy now, pay later (BNPL) is a form of short-term financing, which allows customers to spread the cost of a purchase over a set period with interest-free instalments. The period typically includes ...

Over 300 app professionals convened to discuss AI integration, revenue strategies, and platform policy changes affecting mobile app growth.

Scaling iGaming campaigns isn’t just about impressions. It’s about reaching the right players at the right moment with the right message. Beating the Odds ...

Victoria is the Co-Founder and CEO of Nordcurrent, the largest Baltic mobile game development and publishing studio. Over the years, Nordcurrent has evolved from a simple ‘developer for hire’ to a ...

The Epic Games vs Apple ruling allowing US app developers to direct users to external purchase flows has opened a revenue goldmine. However, most publishers are still leaving money on the table while ...

Health & fitness is one of the most challenging and competitive verticals in the mobile industry. According to the latest Health & Fitness App Report 2025, the market for health & fitness apps ...