With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to ...

Zuckerberg sent a letter to Republican Congressman Jim Jordan, chair of the House Judiciary Committee, saying that Meta was ...

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh.

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with her about her new role.

The problem is not ID bridging. Buyers are objecting to unexpected, undisclosed manipulation of critical data in bid requests by sellers.

M&A is still hot in ad tech this summer. On Monday, research and analytics company Circana announced two acquisitions: ...

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh.

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh.

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation ...

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation ...

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation ...

The problem is not ID bridging, which is conceptually similar to cross-device targeting. Buyers are objecting to unexpected, undisclosed manipulation of critical data in bid requests by sellers.