Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It ...
Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is ...
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox. Which means it’s ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a ...
The End Of The Agency Era? AI tools have become synonymous with cheaper and faster creative production – and that isn’t necessarily good news for agencies. So WPP’s taking a different tack: If you can ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
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