AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

If Adam Heimlich could travel back in time to alter the future of ad tech, he'd visit 2007, when the FTC was looking into the DoubleClick deal.

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in ...

Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go ...

Albert Thompson, a buy-side veteran with 20+ years of experience, on MFA sites, brand safety and how publishers can improve ...

Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.

ISpot is fielding election season concerns from buyers as political ad spend increases ahead of the 2024 presidential ...

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI.

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...