AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls ...

Trending nearby in Explore tab. Google added to the explore tab trending and popular restaurants, activities and sights near ...

LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any ...

With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient ...

AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

Gus Pelogia is a journalist turned SEO, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He’s ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and ...