Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
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Google removes Auction Insights from Looker Studio
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Google introduces YouTube creator-based audience targeting
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Google adds generative AI insights, shopping ad campaign goals
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Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
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Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Google Search may now use OG title for title links
Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for ...
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Reports: Perplexity ads to launch in Q4
Search Engine Land » Artificial Intelligence Optimization (AIO) » Reports: Perplexity ads to launch in Q4 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I ...
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How to prioritize technical SEO tasks
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Amazon Ads: How to boost efficiency and reduce wasted spend
Search Engine Land » PPC » Amazon Ads: How to boost efficiency and reduce wasted spend Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
Google SA360 now supports Microsoft automated bidding
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.