AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google accused SerpApi of 'circumventing security measures protecting others’ copyrighted content that appears in Google ...

AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Maryanna Franco is an experienced SEO and GEO consultant with over 15 years working in Digital Marketing. She is the founder ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search ...