The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

The QSR remained Canada’s most active radio advertiser, while grocery stores and supermarkets overtook QSRs as the top ...

QSRs remained the dominant TV category, while public-sector, furniture and pain relief advertisers gained ground, according ...

Time is running short to put forth your vote for the marketing leaders and brands you feel are having the biggest impact on ...

A new global study shows how gaming fandom is reshaping attention, brand engagement and the way younger audiences move through media.

Suncorp’s Haven shows how brands can turn data into a service people actually use, reframing insurance as a tool for ...

The bank is using landmark OOH and interactive fan experiences in Toronto and Vancouver timed around this summer’s global ...

New static and digital inventory brings the OOH operator’s downtown pedestrian footprint to 110 faces, with large-format displays still to come.

The Cannes-winning work transformed payment terminals into an emergency banking channel for victims of phone theft.

Sid Lee Media’s placement for Tennis Canada and National Bank used a live soccer moment to build a bridge to the National Bank Open.

Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.

Michelob Ultra Zero has turned one of Canada's biggest soccer moments into a real-time OOH play.