The adtech company is launching its first connected TV campaign to position itself as a trusted partner for marketers ...

The insurer found a way to join the conversation without competing in the crowded market for major event advertising.

McDonald's led the market during the week of June 29 to July 5, with government, retail and entertainment brands also driving ...

The appointment follows a broader commercial restructure designed to strengthen partnerships with advertisers and expand ...

The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...

The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

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As official hydration partner, the brand will have a strong on-site presence at Sobeys Stadium and IGA Stadium with ...

After appointing Tracy Day, former managing director of ad products and innovation at The Globe and Mail, as head of sales ...

The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...

The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...