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Canadian viewers tuned into the Paralympics over 10 days across the public broadcaster's English and French networks.
The partnership opens up advertising opportunities beyond live broadcasts, including creator integrations, Shorts and highlight packages.
The automaker sustains radio momentum, leveraging its annual sales campaign to engage audiences across multiple markets.
The director of marketing communications helped launch 'Ih, Ké, Ah' campaign to speak directly to Quebecers.
New Establishment: How Gabrielle Burge is reshaping media at Cairns Oneil The digital planner and AI strategist has worked on pitches for the ROM and SickKids.
Ellen Griffi will lead global strategy and capabilities as OMD standardizes operations across markets.
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Joining from Carat, she brings 20 years of experience to the independent agency.
The company's new tool aims to give SMEs easier access to Instagram campaigns.
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