Vividata finds younger consumers are still showing up for cultural and premium experiences – creating opportunities for ...

More than 160 influencers visited the Matcha-tality Suite to spread awareness of Oatly's new range of drinks in Canada.

The renewed sponsorship expands beyond the festival footprint, with Visa measuring the partnership against brand impact and ...

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The Frank’s RedHot gummy launch uses wearable art, creators and publisher partnerships to extend the campaign across paid, ...

In-Flight Outcomes uses purchase, sales and store visitation signals to adjust campaigns while they are still running.

The character toured around the city of Toronto promoting the Space Deck exhibit with discount giveaways and social content.

Recent promotions at WPP Media expand the agency’s capabilities in content, experiential and influencer marketing.

Samsung Ads’ Kristyna Petrollini argues that maintaining an always-on presence can help marketers turn spikes in attention into longer-term audience relationships.

Over the Labour Day weekend, from September 5 to 7, Cutwater Spirits took over The Beach Motel in Southampton, Ontario, with ...

Google Search Console is finally giving marketers a view into AI search visibility, but NP Digital Canada’s Ronnie Malewski ...

The expansion gives Canadian Roku users a dedicated destination for NFL programming as the platform builds out its sports offering.