As K-C has refined this program, leadership has had to consider what role education plays in digital transformation, what technology is used for each role and what level of expertise each role ...

Companies often suffer from revenue loss as a result of fragmented, manual workflows that rely on disconnected spreadsheets, emails and portals. They cannot keep up with customer complexities, ...

The 2026 Consumer Goods Sales & Marketing Tech Summit, held Oct. 20-21 in Chicago, will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a ...

The 2026 Consumer Goods Sales & Marketing Tech Summit, held Oct. 20-21 in Chicago, will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a ...

These efforts are part of a multiyear program to scale technology across the company's end-to-end operations. Unilever already has the following digital twin implementations in place: In Raeford, ...

He described the industry's evolution as a shift from "operator" to "decision-maker" and ultimately to "orchestrator." Orchestrators being those who connect signals across retailers, translate ...

The 2026 Consumer Goods Sales & Marketing Tech Summit, held Oct. 20-21 in Chicago, will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a ...

The pilot is proving how the Pine‑Sol brand can use social channels to identify customer preferences more quickly, fuel relevance and create a new avenue for consumer co‑creation, according to a post ...

To further this initiative, the company has recently selected RISE with SAP to re-engineer its back-end systems “to be able to get onto one common core retail system that we can then enable across all ...

Analytics Unite 2026, held April 7-9 at The Drake Hotel in Chicago, brought together more than 250 senior leaders, innovators and data experts from across the consumer goods and retail industries.

In its U.S. market, the largest for Reckitt, Kakaria experienced challenges around millions spent on displays with no way to accurately measure value and return on investment. "Display compliance is ...

Learn how AI plays a practical role — not as experimentation — but as a way to monitor risk, detect issues early and keep execution tight during peak. The 2026 Consumer Goods Sales & Marketing Tech ...