There’s a quiet, persistent mistake the industry keeps making about creatives. A kind of polite delusion. We say “creatives come up with ideas,” as if that’s the job. As if that’s the mountain. But ...

Woolworths has launched a TVC with M+C Saatchi, featuring its new cricket ambassador Australian Men’s International Cricket Team star Alex Carey. The campaign captures the excitement of the Australian ...

Crash-landing into the spotlight of Westfield’s 2025 Christmas campaign, ‘Creatures of Christmas’, launched earlier this month via AKQA, Disney’s beloved blue alien Stitch is spreading his trademark ...

The Athlete’s Foot has partnered with ICON Agency to evolve its flagship Brand and Back to School campaigns, building on the success of last year’s creative platform. Rolling out in Australia and New ...

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...

Global creative audio network Squeak E. Clean, with APAC operations anchored in its Melbourne studio, has partnered with Wieden+Kennedy Shanghai on Calling All Athletes, Nike China’s newest campaign ...

IKEA is giving New Zealanders a first look at product pricing, launching a series of interactive pop-ups ahead of its Sylvia Park store and online shopping opening in just over two weeks. Located in ...

Tourism Greater Geelong and The Bellarine has appointed Balance Agency as its creative and digital partner for a major multi-year tourism campaign, following a competitive pitch. Says David Gullotti, ...

New York Festivals Health Awards has announced the 2025 competition Shortlist, which shines the spotlight on breakthrough healthcare advertising from around the world, honoring bold ideas and ...

The geographic coverage and diversity of rescue missions provided by WA’s RAC Rescue helicopters are the focus of a broad-reaching new Department of Fire and Emergency Services (DFES) campaign, ...