Are you a print subscriber? Activate your account. By Tim Nudd - 2 min 16 sec ago By Jon Springer - 1 hour 25 min ago By ...

Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

These deals are possible because of the changing nature of how media agencies operate. There has been renewed scrutiny on ...

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Below, take a look at Ad Age’s Top 5 sports marketing ideas for the month.

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it accordingly. Use funnel reports to analyze how people are flowing into the ...

Captions, an AI startup backed by actor-musician Jared Leto and Index Ventures, lets users create and alter videos. VML has been exploring Captions’ ability to create “influencer-like videos on the ...

A new freelance network is enticing creatives to become investors in the businesses they then build.

There are signs that Gen Z has a love-hate relationship with social media and the news. About half of Gen Zers wish TikTok ...

The CW has been shifting its programming strategy since local broadcast giant Nexstar Media Group acquired a majority share ...