The iPhone 15 lineup has landed, boasting exciting new features like significantly improved cameras and brighter screens on the standard iPhone 15 and iPhone 15 Plus and a sleek new titanium frame and powerful Action button for the iPhone 15 Pro and iPhone ...

Apple introduced the material with the iPhone 17 lineup and also uses it on the new iPhone 18 Pro and the outer screen of the new iPhone Duo foldable.

Apple has spent years making iPhone displays more resistant to scratches and everyday damage, and one of the company’s top hardware executives apparently hates seeing owners cover them up.