Now, to be fair to zoomers, a few weeks ago there were a few posts — and a write-up from the New York Post, naturally — ...

A new survey by PartnerCentric asked 1,000 people about their online shopping habits. And it's bad news for Google.

"I have completely witnessed more young people go to TikTok and group chats than ever grab the phone and call a doctor," one ...

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K ...

There's no way around it, the picture Step's survey paints is a grim one. More than 4 in 10 respondents said they run out of money every single month. Even more bracing, 78% said they are financially ...

As of recently, women – and always women – have been coming up on my For You page asking one seemingly simple question: ‘How ...

Ivan Vicente, a content creator who shared his “WW3 fit,” sees the viral TikTok trend as a way to broach bigger, weightier ...

It’s little wonder then that age-disparate relationships are cause for so much conversation: Having grown up alongside the #MeToo movement, Generation Z is well versed in unbalanced power dynamics and ...

Lorde’s “Man Of The Year,” a song about gender identity, is trending on TikTok for an unexpected reason: Gen Z creators are posting videos sharing their negative experiences with their ex-boyfriends ...

TikTok’s launch of in-app search ads highlights its aim to solidify its role as a discovery engine.. On TikTok, authenticity is key. About 4 in 10 Gen Z consumers prefer relatable creators over ...

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

"TikTok can be a fun place for Gen Z to start learning about money, but it's risky to rely on it for real financial advice," said Anna Sergunina, a certified financial planner and president and ...