On a brisk Saturday afternoon, dozens of youths clad in quarter-zip sweaters descended upon CityCentre, the walkable shopping ...

Experts told Newsweek that the boom in Gen Z members chasing a "soft life" is rooted in social and economic change.

A new generation of dissident artists is inspiring a wave of solidarity against Putin’s war—recalling the Soviet people who ...

Young Black men are embracing quarter-zip sweaters on TikTok and are saying it is inspiring a new lifestyle. Some content ...

The quarter-zip movement is dominating Gen Z culture, and its adopters say the style statement goes far beyond just fashion.

Generally speaking, young professionals are more likely to be up for a long journey if it means reaching a bucket-list ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

A rallying cry for a generation struggling to find entry-level work: “It’s straight quarter-zips and matchas around here.” ...

A Michigan woman’s mocking, half-satirical TikTok rant has blown open a raw debate about what today’s youngest adults owe to ...

HOLY MOLEY, look who’s back. Today’s youngsters may not know this speccy lad of Eighties fame – but he is coming to a TV near ...

Young men across the country are opting for quarter-zips and are posting about leveling up their lives on social media.