Yankee Candle is rebranding its candles with a new logo and wax reformulation. It will work with influencers to attract younger, premium shoppers. Yankee Candle has been struggling with declining ...

The Yankee Candle Company will operate five pop-up shops through the end of 2023 to spotlight its top-selling seasonal fragrances. Customers can now visit the stores to experience the Yankee Candle ...

In a limited-time experience, Yankee Candle on Tuesday announced that it is opening six pop-up shops across the U.S. for the holiday season. The temporary shops will be open into the New Year. The ...

Since selling its first candle in 1969, Yankee Candle has become a mainstay in malls and outlet stores across America. The retailer is one of the best places to pick up new candles, candleholders, ...