The nourishing and transformative power of the best lip balms is often underappreciated. These skincare-makeup hybrids do more than just quell dryness: They're also specially formulated to treat your ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. TikTok is brimming with wild beauty products, often packed ...

Lauren Bloomer is the newly appointed CEO of Winky Lux, a beauty brand renowned for its playful, clean, and innovative products. In this role, she will lead the company's growth—driving innovation, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Who says there’s an age limit on using novelty beauty products ...

Who says there’s an age limit on using novelty beauty products, especially when they work? Shoppers love the Winky Lux Rainbow pH Tinted Lip Balm — the $12 tri-colored lip balm that reacts to your ...

NEW YORK--(BUSINESS WIRE)--Winky Lux, a trendsetting beauty brand known for its innovative products and commitment to clean, cruelty-free formulations, is pleased to announce a majority investment by ...

For your makeup to last as long as possible, prep your skin with this mattifying skin toner from Mehron Makeup. It creates a moisture barrier between your skin and makeup, block shine, and prevent ...

A popular Target worker on TikTok showed viewers what it looks like when shoppers steal from the beauty section, and spoiler alert: There’s a lot of empty packaging. TikTok user Kaitlin Sondae ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Taste the rainbow! Celebrate Pride Month with ...

Cosmetics brand Winky Lux, which was named among the fastest-growing private companies in the U.S. last year, has expanded into Canada, launching at Shoppers Drug Mart and PharmaPrix. “We’re excited ...