The Vancouver-based brand, founded in 2019 by Alexa Suter is rapidly redefining health, comfort, and performance in the ...

Kim Kardashian's Skims has surged ahead of legacy lingerie and activewear brands by pairing inclusive design with a cult-like product following and sharp retail strategy.

Model turned underwear designer RJ King founded King SupportWear, an underwear brand, to help men “move differently, feel ...

How did Skims grow to become worth more than Victoria’s Secret and Under Armour combined? A good portion of Skims devotees ...

Over the years, Lounge has doubled down on its mission of body confidence and diversity, which remains at the heart of every ...

The fashion industry is one of the world’s largest polluters, and underwear—despite being a small garment—plays its part.

With leakproof underwear, swimwear and activewear that teens love and parents trust, Kt by Knix aims to level the playing ...

Just in time for the holidays, Charlie by Matthew Zink turns up the heat with its Black Friday Sale, running November 14 through December 1. For a limited time, shoppers can enjoy 50% off, site-wide ...

The new range is available in crew, ankle and no show styles, in black and white. According to Step One, both the crew and ankle styles have sold out, with restocks arriving this week. The latest move ...

Josie Conseco may be the daughter of former Major League Baseball outfielder Jose Canseco, but she’s also a beloved model! In fact, she’s been known to dare to bare for quite a few campaigns, and now, ...

Buc-ees is suing Oklahoma brand Nut Huggers over a cartoon squirrel logo the chain claims is trademark infringement.

Nut Huggers’ branding features a cartoon squirrel that, at first glance, does resemble Buc-ee’s well-known character — with ...