From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.
Since splitting from Under Armour, Steph Curry has impressed collectors with a Grailed sneaker rotation including ties to ...
Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...