Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Golden State Warriors star Stephen Curry's decision to leave Under Armour was reportedly influenced by Caitlin Clark.

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed ...

When Steph Curry signed with Under Armour in 2013, he became the face of the company. He could have chosen other bigger brands, such as Nike, where high-profile athletes have previously had massive ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

Golden State Warriors guard Stephen Curry is entering sneaker free agency, and five brands make the most sense for the NBA ...

Golden State Warriors star Stephen Curry had partnered with Under Armour to produce his shoes and apparel for 13 years.

Under Armour for years has supplied professional athletes from leagues including the NFL, the MMA and Unrivaled. Now it wants to tap athletes to star in new promotional efforts that go well beyond the ...

If you click on links we provide, we may receive compensation. These top-rated sneakers offer soft cushioning and supportive soles Clara McMahon is a Senior Amazon News and Deals Writer at PEOPLE who ...