From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

If your winter training kit has seen better days, Under Armour’s Black Friday sale is a great excuse to get it sorted. The British fitness brand is running up to 50% off thousands of styles across ...

Under Armour faces ongoing revenue declines and a weak growth outlook. Learn why UA stock remains a hold despite low ...

Golden State Warriors superstar Stephen Curry recently and fairly suddenly left his sneaker deal with Under Armour, which was ...

The University of Wisconsin has protected its equipment house! The Badgers announced on Tuesday that the University and Under Armour have extend ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

Clark is not the only women's basketball superstar to be part of Nike's team. Also on Nike's roster are Las Vegas Aces ...

Steph Curry has officially left Under Armour - and Caitlin Clark appears to be partially to blame. The four-time NBA champion ...