From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Under Armour Inc. (NYSE:UA) ranks among the best short squeeze stocks to buy right now. Telsey Advisory Group announced on ...

Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

Under Armour faces ongoing revenue declines and a weak growth outlook. Learn why UA stock remains a hold despite low ...

The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

Wisconsin outside hitter Mimi Colyer reflects on being the No. 1 draft pick in the MLV draft on Monday, Nov. 23, 2025. Adam ...

Adam Barnes was unlikely to get high enough on a transplant list for the liver he needed. Living donor Alan Persinger "saved ...

The Nov. 25 edition of the SBJ College newsletter reports on the dissension inside the Big Ten around the private equity deal ...

S&P said Under Armour’s S&P Global Ratings’ lease-adjusted leverage is trending towards 4x through the last 12 months (LTM) ended Sept. 30, 2025 (the company’s second quarter 2026), given recent ...

The Univ. of Wisconsin has reached a seven-year extension of its apparel deal with Under Armour that includes funding for NIL contracts with Badgers athletes.

This article was originally published on badgerofhonor.com as Badger fans are up in arms about latest apparel deal signed by Wisconsin.