From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Golden State Warriors superstar Stephen Curry and Under Armour are ending their 13-year partnership, the sides announced Thursday, officially separating Curry Brand from the apparel company and ...

Under Armour Inc. (NYSE:UA) ranks among the best short squeeze stocks to buy right now. Telsey Advisory Group announced on ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

Under Armour (NYSE:UAA) appears across retail discussions where Russell 1000 is often referenced Performance-focused apparel ...

The line goes beyond strictly workout gear. Ballerina Misty Copeland has another addition to her impressive resumé: clothing designer. Copeland has a longstanding relationship with performance apparel ...

Forbes contributors publish independent expert analyses and insights. The research cites lack of public awareness as one of the primary reasons for this slow adoption. However, this market is likely ...

When Kevin Plank--the founder and chief executive of athletic apparel company Under Armour--was preparing to take the company public in 2005, he started every investor presentation the same way: He ...