The Conversation

Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless

Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to use the ...
New York Post

Australian ugg retailer forced to change its name over US shoe giant

A nearly decade-long legal battle has resulted in an iconic Australian brand having to change its name when shipping overseas. Todd Springthorpe from UGG Since 1974 said the brand was being sued by ...
Women's Wear Daily

Ugg Australia Debuts High-Tech Store

Ugg Australia is going all out. Tomorrow, the Goleta, Calif.,-based brand will open the doors to its newest retail platform, a technology-driven concept store located in the upscale Tysons Galleria at ...
Women's Wear Daily

Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers

An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit ...