Almost five years after it was launched, Zoho Corp's Arattai, an alternative to the global messaging giants, is topping App Store charts. But it will need a lot more than a viral moment to become a ...

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In India’s crowded instant messaging space, dominated for over a decade by WhatsApp, a new name has started to draw attention, Arattai. Meaning “casual chat” in Tamil, Arattai has emerged as a ...

Arattai is a made in India app that is getting a lot of support from the government and is viewed as a WhatsApp alternative for millions.

Zoho launched the homegrown messaging app Arattai, with the Centre backing it. But here's why it still has work to do to rival WhatsApp.

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This came after Union Minister Dharmendra Pradhan endorsed Zoho's instant messaging app, 'Arattai,' citing India's efforts to push locally made products and services. The hype has been so much that ...

Arattai, Zoho's messaging app, saw a 100x traffic surge following government endorsements, positioning it as "India's WhatsApp." Its survival depends on building strong network effects, integrating ...

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It is not just WhatsApp that Arattai has to go toe-to-toe with. Telegram is a strong contender. Botim is the ‘gulf’ giant. Signal is the encryption king. And a few state endorsements would not do.