NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Whatever the medium or review of preowned rides, the Toyota Corolla is almost guaranteed to top the list of recommended buys. The Corolla carries a reputation for superior reliability and fuel economy ...

Ever since Toyota unveiled the FT-Se back in 2023, the rumor mill has been firing on all cylinders about how the concept would be reflected in the automaker’s upcoming sports cars. With its sleek ...

The U.S. Joint Industry Committee (JIC) has completed its mid-term audit of Comscore, iSpot and VideoAmp, reaffirming the certification and currency-grade readiness of all these firms, per a press ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Toyota’s next step forward for the 4Runner is also a throwback. Like the first of this breed, the new, sixth-generation trucklet boldly announces its relationship to the pickup truck line. In fact, ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

TV ad measurement company iSpot has received industry certification from the US Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the ...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...

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